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Taking payments in Bangladesh: mobile wallets, cards and checkout UX

Taking payments in Bangladesh: mobile wallets, cards and checkout UX — cover

Online shoppers in Bangladesh expect choice. A good checkout offers mobile wallets, cards and cash on delivery — without turning into a wall of logos.

Lead with what your customers use

Look at your data: for most of our retail clients, mobile wallets now account for more than half of prepaid orders. Put them first.

Make cash on delivery work for you

  • Confirm orders by SMS before dispatch
  • Offer a small discount for prepaid orders
  • Let customers switch to prepaid from the order tracking page

With these changes Kofi & Co. cut failed deliveries by a third.

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